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Awareness on Health and Hygiene for Adolescent Girls Supported by PNB MetLife Location: Ajodhya, Matha & Sindri GPs, Baghmundi CD Block, Purulia, West Bengal Duration: 2021–2025 Beneficiaries: Tribal Adolescent Girls & Young Mothers |
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From 2021 to 2024, the program directly reached 4,007 tribal adolescent girls across 61 villages and 8,271 households in Baghmundi Block. The intervention combined menstrual hygiene education, sanitary napkin distribution, wall awareness campaigns, capacity building of PRI/SHG members, installation of incinerators, and sustained community engagement. In 2024–2025, the initiative expanded in Matha GP, supporting 1,184 adolescent girls and 325 young mothers, distributing 10,815 hygiene kits, training 64 peer educators, conducting 419 awareness sessions, installing 3 incinerators, and establishing a solar-powered water point serving 10,000 litres daily. What makes this program distinctive is its integrated model—combining menstrual health, WASH, community mobilisation, and adolescent leadership development in deeply tribal terrain. The intervention significantly improved menstrual awareness (from 32.2% to 87.5%), increased hygienic pad usage to 92.7%, and reduced menstrual-related social restrictions from 75.8% to 12.6% Beyond hygiene access, the program catalysed a visible shift in confidence, school retention, and community dialogue—transforming menstruation from stigma to structured public health discourse in Baghmundi. |
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